At a time when Marine Le Pen gained momentum on the political and media scene and has garnered unprecedented electoral results, it is urgent to decipher the logic of her father's speech and the foundations of its rhetorical efficiency. For the first time, a lexical analysis and statistical literature of a corpus of nearly five hundred texts can measure the originality of this new Frontist word. Public speeches, editorials and interviews of two successive presidents of the National Front are screened with a double processing, IT and rhetoric, to identify as close continuities and differences. The battle of words is central to the strategy of "demonization" initiated by the new President of the National Front since 2011.

Yet is the speech of the girl so different from that of the father? Jean-Marie Le Pen is not sure it is enough to adopt the lexicon of the Republic to bring real values. Beyond the lexical dust, deep structures and underlying national novel continue to the sources of a long literary tradition and extreme right politics. This book begins to dismantle the springs of Marinist speech and to enlighten this new tributienne word that meets real needs for meaning and values ​​in a context of deep economic and identity crisis.